When mentioning Communication Material on this website, it’s generally referring to all information that is made available by an organisation for it’s Target Audience, as well, on occasions for internal use such as company staff.

This includes both print and web based items such as:

Additionally it can also include items such as:

  • Uniforms

  • Car Signage
  • Promotional Items (Pens, Hats, Waters Bottles), to give you a few more examples.

The benefits of having consistent high quality Communication Material, which has been designed to captivate a specific Target Audience, and motivate them to take action are:

  • Makes, doing business easier!
  • Higher recognition by potential customers of your material (eg advertisement in magazine)

  • Less effort required to connect with and engage your Potential Customers
  • Higher level of conversion of Potential Customers to Spending Customers

  • More confident Sales Team
  • Greater understanding of your Organisation’s Personality and values are communicated to potential and spending customers

  • More enthused and productive staff

Therefore when creating this material the recipient should always be kept in mind, seeking to understand them more in depth, helping to categorise them and define their demographics.

Questions such as the following could be asked:

  • What are their tastes and interests?
  • What is unique or particular to their demographic?

  • How can the material and it’s information/message be made more relevant to them?