When mentioning Communication Material on this website, it’s generally referring to all information that is made available by an organisation for it’s Target Audience, as well, on occasions for internal use such as company staff.
This includes both print and web based items such as:
Additionally it can also include items such as:
The benefits of having consistent high quality Communication Material, which has been designed to captivate a specific Target Audience, and motivate them to take action are:
Therefore when creating this material the recipient should always be kept in mind, seeking to understand them more in depth, helping to categorise them and define their demographics.
Questions such as the following could be asked: