As well as being an essential ranking for local SEO, online Google business reviews from customers can be one of the most powerful ways of promoting trust and confidence in the business.
Google dominates online searches & therefore Google My Business reviews are very important. Google lists maps and business addresses all in the one location after a search, but your business will only be displayed if you have a Google business account. The list Google products is known as a “Local Pack”. It is from here that customers will see your address, phone number and also any reviews that people have written about you. Reviews help you with your click through rate but they can also help your business appear in the “local pack” in the first place.
Once your business is set up, it’s time to think about getting some reviews. Good reviews are a powerful way to stand out from the crowd.
How to ask for Google My Business Reviews
The most genuine and natural reviews are the ones that customers leave without any prompting. However, you can prompt someone into writing a review by asking them directly what they thought of your business and if they minded leaving a review. Engaging with customers directly about their experience is actually good customer service and will often prompt a (hopefully) positive review on your Google My Business page.
Steps to take to prompt a good review from customer
Timing – Don’t ask too early or too late. Ask too early and your customer might not have gotten the full benefits of your service or may not have an opinion on it yet. Too late and the initial sense of your impressiveness may have faded.
Make it Easy – Your website and social media accounts shouldn’t just be encouraging people to leave feedback but actively showing them how by linking to it. You could even incorporate a call to action on your email signature including a link to your Google Review page.
How to link to your review Page
Search for company name in Google.
Click on the “Write a review” button.
Once the Google review box pops up, copy the URL out of the address bar.
Add a 5 after the final comma, this will open the review box, and will also highlight 5 stars.
Get client to add reveiw.
Shorten your Google review URL.
To shorten URL, go to https://goo.gl/.
eg: Burst Creative
Going Beyond Google
We’ve focused entirely on getting reviews on your Google My Business page in this article but that’s not to say you should ignore other review sites, just that Google should be your prime focus. There are a ton of review sites out there such as Yelp, Yahoo Local, Trip Advisor, Trust Link, Trust Pilot, FreeIndex and our local Bristol Online to name but a few, all go a long way in helping build trust in your business, as well as supporting your local SEO efforts.
Social media is also a huge area when it comes to getting endorsements. Whilst positive reviews on social media won’t have a direct effect on your local SEO, they will build trust in your business and encourage engagement which can lead to more reviews. Platforms like Facebook and even YouTube are great for getting public endorsements, whilst LinkedIn is perfect if you are a sole trader, allowing people to endorse you for key skills (you unfortunately can’t leave reviews for companies or groups though).
Need help getting your website to rank better on Google? Speak to one of our SEO experts.
If you rely on local search traffic to your website then you will, to a large extent, also rely on reviews. Whether we like it or not, the internet has allowed us to say what we think about any company or organisation. Whilst reviews can be a mixed bag and won’t always be entirely positive (learning how to respond to negative reviews warrants an entire article all of itself) they have become extremely important in the way they influence the purchasing and business decisions we make online every day.
Happy review collecting!
If you have any questions or experiences you’d like to share regarding Google My Business reviews, please leave a comment and we’ll reply ASAP.