A well designed logo will clearly reflect the Company’s Brand Character and help position them to be highly attractive to their Target Audience. The benefit of a logo that achieves this is more clearly expressed communication of what the organisation stands for and to whom it wants to appeal to.
This can lead to greater profits with less effort through effective positioning of the organisation, creating the best opportunity for Potential Customers to notice your Communication Material and inspire them to take the action you’re seeking.
Additionally, a well designed logo will display clearly in all it’s applications (eg Business Cards, Black and White Fax Sheet, Colour Magazine Advertisement, Black and White Newspaper Advertisement). It’s meaning will be easily understood. Some logos have obvious link to the organisation’s services, products or personality (eg The logo for a Green Grocer could include fruit & vegetables – apples, oranges, broccoli, above the name) . Some logos have more an abstract references (eg A Mortgage Broker might include a Corinthian Column to represent strength, good foundations and expert handicraft).
Either way, the objective of a logo does not change. As mentioned previously, it’s to clearly reflect the Organisation’s Personality, and position them to be highly attractive to their Target Audience. At Burst Creative, we will assist you through the process, carefully asking the right questions and explaining your options. Our design solutions follow our 7-Step Creative Process, as do all our Design projects. Call 03 9800 0001 for a FREE, friendly discussion about your logo ideas.
Items for stationery usually include: Business Cards, Letterhead, With Compliments & Envelopes. The list is often more extensive when the size of the organisation is large or has particular requirements. Then it may also include: Invoices, Statements, Duplicate Pads, Purchase Orders, Initial Client Questionnaire Forms, Feedback Forms and Delivery Dockets and so on.
Each of these items are designed to make doing business easy. This is achieved by ensuring that the Brand Character (which should already be developed in the logo design stage) is maintained and expanded. This forms part of the experience of interacting with your organisation, ensuring it is consistent and equally inspiring, each and every time. Leading to satisfied customers that will chose to return to your organisation for their next purchase and happy to refer your organisation by recalling their great experience to their friends.
For example, well developed Forms need thorough consideration of the person filling in the forms. Allowing more space for longer items is just the start. Grouping relevant areas/topics together, keeping the layout clean and making use of check boxes where appropriate, all assist in the Forms being a pleasant experience as possible when completing. This leads to better and more accurate collection of information, resulting in a more successful outcome for all involved (customers and staff).
This area specifically covers Communication Material that is placed in booked advertising spaces, such as Magazines or Newspapers.
Whether you’re seeking assistance in booking advertising space and/or requiring eye catching design to attract your Potential Customers, we are here to help. Our aim is to keep the process simple by liaising with the departments required for placing the advert, so you don’t need to get caught up with all the technical jargon.
Our aim at Burst Creative is to ensure the process of developing promotional material is easy. We guide you carefully through the process and offer assistance in obtaining images, text, printing samples and of course provide great concepts and design. Our unique approach is founded on our 7-Step Creative Process ensuring a consistently high level of service.
As is with the samples shown in the promotional section, these samples too show that well designed Communication Material builds on the Brand Personality developed during earlier stages. The benefits gained from this level of consistency, are exactly the same as outlined in both the Case Study, Brand Identity and Stationery pages.
Whilst organising a web site may appear to be a daunting task for many, at Burst Creative we aim to make it easy for you. By guiding you through the process, we provide you with our expert advice, our resource material (which explains the steps required) and of course great designs!
We can either take care of the whole process by planning the structure of the site, providing ideas, images, text, layout options, Template Designs, Custom Designs and more. Alternatively, if your organisation is seeking to do as much as they are able internally, we will gladly work with you in that capacity too. Or, anywhere in between.
Unlike most other forms of Communication Material, a web site is available for Potential Customers without the need for distribution.
This is a large category which covers items used to promote your organisation. Arguably all Communication Material should do just that, and advertise and promote your organisation. However, this section specifically covers items such as Flyers, Brochures, Mail Outs, Catalogues, Booklets, to name a few.
The displayed samples show that well thought through Communication Material builds on the Brand Personality of the organisation. Continuing the previously researched and carefully crafted Brand Personality from the Logo and Stationery design stages. The benefits gained from this level of consistency, are exactly the same as outlined in the Case Studies, Logos and Stationery pages.
Our aim at Burst Creative is to ensure the process of developing Promotional material is easy. We guide you carefully through the process and offer assistance in obtaining images, text, printing samples and of course provide great design ideas. Our unique approach is founded on our 7-Step Creative Process ensuring a consistently high level of service.
At Burst Creative, our approach with signage is to keep it simple, ensuring the message remains clear and attractive. Text and images need to be large and visable from a distance. And of course, eye catching to your Potential Customers too!
Trying to include too many points of information usually results in signage that is passed unnoticed, or if noticed too difficult to read! We assist you with simplifying the message and removing unwanted clutter where necessary. This ensures signage that is attractive and captivating to your Target Audience.
High competition for shelf space means a well planned and executed package design is essential for a product to be successful.
We take you through the process of determining the best look for your product by carefully understanding it’s Target Market and providing concept designs for testing and/or approval. Taking it through to final artwork and production as required.
For those Projects that require photography (such as product catalogues, website or business cards) we have our own professional photography studio. This enables us to efficiently and effectively collaborate between graphic designers and photographers ensuring great results.
The studio now has a fully digital workflow, delivering high quality, high resolution images. No need to wait for processing, the images are transferred directly to the computer for previewing, assessing and integrating into the design layout. All photography image files are archived for future use when requested by the client.
We can conduct photography in the studio or on location, as required. Our professional staff can adjust, correct or manipulate the images when needed. This gives us full flexibility and creative control during the process, ensuring we deliver what we promised. The results are high quality and tailor made Communication Material.