The acronym part of the logo is illustrative which is why we chose a strong font for text. Alliance Electrical Services contacted Burst Creative to design a logo that would incorporate the acronym of the business being AES. After some brainstorming and development we thought it would be quite clever to incorporate some sort of electrical relative graphic to relate to the services they supply.
In particular ‘Alliance’ is shown in a dominant red and at an increased size to show importance. This branding has been expanded on with alliance datacomms branding, including business card design. You can visit the alliance website Burst Creative web developers created for them. Visit www.allianceelectricalservices.com.au