Recent winner of “Vic/Tas Emerging Franchise System of the Year”, Back In Motion required eye catching signage for an in centre display. The client already had the framework for the display, an assembling type which has an internal lattice structure.
Although we had created many items for this client, it was the first large scale layout that we had designed for them. Looing at the previously created items, we used elements from these designs that were suitable for adaptation to large scale design. Initially the client’s brief was too confusing. After a planning meeting, we were able to simplify the layout by eliminating unnecessary and repeating items and reducing others back to the bare essentials.
The client was extremely pleased with the design and it continues to be used successfully in their promotions.