Distributing only nappies that are sensitive to our environment, is Nordic Nappies’ unique selling proposition. This sets them apart from other major brands in the nappy market. Their Target Market is intellectually savvy and environmentally aware individuals who purchase accordingly. It was important for Nordic Nappies to communicate that their nappies are ‘made with the environment in mind’ in a simple fashion.
This was achieved with a simple slogan, short bullet points, all in a small brochure that was easy to follow, informative and printed onto a recycled stock.