We were approached by Biemond Nursery to create a selling tool. As a grower and wholesaler of a large range of plants to organisations such as Bunnings, an extensive catalogue was needed to showcase this range. This would enable sale staff to leave with their clients a high quality catalogue, which clearly displayed the plants, pots, a brief description, and icons for watering, sunlight and temperature etc.
Digital photography using controlled lighting and shooting on a white background brought out the best in these quality plants. Clever icons were created, together with a legend in the contents section which helped communicate a large amount of information on each page without ever looking crowded. The result was a very satisfied client who kindly wrote to us to say thank you for helping them create a fantastic selling tool for the nursery.