Working with a client that provides LOTS of text and expects that it will just fit in and still look good has it’s own unique challenges! Sometimes it is possible to reach a balance between effective communication and quantity of words in the layout.
Other times, it’s surprising what can be included and still work. This is one of those times. The result is an informative poster that still retains an interesting layout. We also assisted the client with their ‘shoe wall’, suggesting a layout, spacing and wording to be included along the length of the store.