Focus Machinery provide a large range of unique earth moving equipment and attachments for sale and hire. With more than 30 years of business experience, Focus wanted their advertising material to echo their outstanding service and high quality products.
Burst creative designed this advertising material which displays the product range. The product shots were contoured and placed into the design with great care and accuracy. Using blacks and oranges relate to logic, thought and perception. The predominance of black in the design gives forth a feeling of power and authority, but the colour can feel intimidating, and unapproachable if used in the wrong way. Oranges were used in contrast, as the color orange can be uplifting and illuminating, a good point of difference.