Iridis Cosmetics are a cosmetics company that needed a new eye catching design that was going to appeal to their female target market and also stand out from their competitors. Iridis provided Burst Creative with a visual background of what its competitors looked like and made comments regarding what works and what should be avoided.
This allowed for Burst Creative’s graphic and web design team to gain a better understanding of how Iridis Cosmetics perceived itself. The brief included descriptions such as high quality, friendly (warm), great colours (products), empowering, feminine, accessible, knowledgeable and good communicators. Burst captured the essence of this brand, in the graphical logo design.