Mid Valley Shopping Centre located in Gippsland is one of Victoria’s largest non-metro Shopping Centres and offers a comfortable convenient shopping experience with many big name stores. This advertising was made for an Easter promotion, complete with cut out coupons. The advertising material is fun and playful, which is very relevant to the purpose of promoting Easter sales.
The colour theme used reinforces the Mid Valley Shopping Centre logo, by taking certain elements and incorporating them into the designs. Some fun graphics were also drawn but the burst graphic designers for the Easter theme. the layout was also quite important to get right, as the adverts had to be quite practical in the way the clients could access the coupons attached. Through the use of our original photography and design and by successfully enforcing the brand, these advertisments stimulated talk around the centre and enabled centre growth.