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We established a theme and look for Mid Valley Shopping Centre based on ‘The Premier Centre’. Centre signage was an integral part of the corporate branding and was used to further reinforce the campaign which extended into print and other media.

In this example quality food photography was utilised with the corporate branded colours and in conjunction with the scale, this established the required presence which caught the desired attention and directed the customer to the designated area.

Midvalley Shopping Centre Fresh Food Signage

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