Value, Quality, Consistency are not only the slogan for Welsh Directs Services but also the key descriptive words that were given as a brief to the friendly designers at Burst Creative. The graphic designers had to dissect the essence of the brand, working very closely and in conjunction with Simon Payne from Media Resources for Editors.
The client also asked that we represent the ‘W’ in a graphical way. Naturally 3 solid dot points and a 3 strike letter ‘W’ went well together. After some conceptual drawings it was understood that this could not be ignored. Welsh Direct supplies and installs an extensive range of road safety, car parking, barrier and materials handling products manufacturer direct. Therefore the logo design had to be strong and sturdy like its products.
Welsh Direct has 30 years industry experience and is all about quality and affordability, the logo helps show how proud a company they are. Since the creation of this logo, it has been put on all Marketing material from stationery design (business cards, letterheads, envelopes etc) to Email Campaigns and their new website.