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Cutting Through the Clutter

10 Principles of Cutting Through the Clutter

When creating Communication Material for your business, it is vital to to consider how you will best speak directly to your audience. Following are 10 Principles for Cutting through the clutter and communicating effectively.

Marketing is a generic work used to describe any grouping of people or organisations who are or might become your customers. However, not everyone is a customer for your products and/or services. They may be perfect for some kinds of people, completely inappropriate for other kinds and average for another kind. Hence, it’s of paramount importance to identify your Target Audience, the group of people or organisations who are most likely to buy from your company.

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