Bekula is a unique brand by Australian Select Timbers. As one of the first birch timber flooring products in Australia, we were given the task to create a brand that stood out among the many other flooring products such as oak, bamboo and Australian hardwoods.
We developed a brand using elegant letter forms, along with a unique colour scheme not used within the market. The result was a clean and sophisticated brand that has continued to resonate with consumers.
