Smart Bites are a unique health food brand that lends greatly from traditional Indian healthy foods. The design brief was to create a fresh brand that would target Western audiences and entice them to pick up the product in the supermarket.
The Smart Bites product range is broken up into two categories – Savoury and Sweet. We came up with the concept to break the two into separate names, whilst keeping the brand the same – Smart Bites and Sweet Bites.
Along with a fresh new brand look and visual strategy, we created a series of package designs to get the brand off and running in the supermarkets. This consisted of flatbread packaging designs and yoghurt/pudding tub package designs. These two designs are the benchmark in moving forward for future and ongoing ranges under the Smart Bites and Sweet Bites categories.