Ezytrail Camper Trailers is a leading name in Australian campers and camper trailers. They approached us to provide a creative solution to help lift the image of their current camper trailer product catalogue range.
It was decided a rugged look and feel for the new catalogue would more appropriately represent the client’s product range. In addition, as these products are high end, the catalogue also needed to be well laid out and professional too. These decisions ensured the language of the catalogue closely resembled the build quality of the camper trailer range.
We went beyond the client’s initial requirements, providing the solution they where looking for as well as identifying key elements to assist with the communication of the available options in their product range for potential customers. Within the catalogue we created a set of icons of the various features to be used as a quick identifier between camper trailers as well as adding colour coding for this range to differentiate from their Caravan range.
These additions to the catalogue made the decisions around purchasing an Ezytrail Camper Trailer an easier and clearer one and the client was ecstatic with the results!